Using outdoor signs to wow and attract new customers might be a good idea in general. However, not many people know how to think outside the box regarding how they can promote their businesses using these signs. Here are 3 helpful tips from graphic designers that create great outdoor business signs near me that could get you back on track and help you promote your business more easily:
- Use outdoor signs to cheer people up while making a joke or a pun about your business or what you do. If you sell shoes, tell a pleasant joke about going barefoot. If you sell candy, appeal to kids through lovable designs and drawings that depict colorful candy products. You’ll find a lot of people will go into your shop simply because of the signs.
- Draw people in by promoting special offers that look great from the outside and blend in well with your store’s policies. For example, if you tend to bring in more crop tops and jeans into your clothing store, create signs that promote even the smallest discounts associated to those items, as people will gradually come to associate your store with them and anticipate your offers more and more.
- Attract clients by appealing to their sensitive nature. Putting a cute cat up on your sign might not have much to do with what you’re actually selling, but it can appeal more to young women or teenagers, for whom many of your products might be tailored.