Finding ideas for a better branding design can be difficult. However, you’ll find common sense to be your best friend on this one, as many of the tips and concepts presented below are quite logical and natural:
- Keep it simple. A logo that takes you more than a few seconds to decipher because of its complex graphics will not be very good for business. Keep your branding simple and impactful, so that your signs, newsletters and any other material you create will influence your clients to a greater extent.
- Stick with a classic branding design. You don’t want to adopt a design that seems great according to current trends, but that will likely be obsolete in a year or two. It’s best to keep your branding timeless.
- Choose memorable names and trademarks. The key idea to consider here is that your branding promotes a concept, not necessarily just an image. So any names or abbreviations you use as a part of it should reflect that goal and aim to be as memorable and easy to retain as possible.
- Leave blank areas when designing your website and marketing materials. It’s not always a good idea to create materials that smother the viewer, and most Denver business signs design experts agree that building a “breathable” design is a far better alternative.
- Make your branding personal and relatable. You don’t want to create something that feels untouchable and foreign to your clients. When they hear about your brand, their first thought should be, “this is the kind of provider or service that I can really relate to and connect with!”