Custom signs are advertising products that stand by the diversity of aesthetic and functional solutions and possibilities. They come in different shapes – cassettes, volumetric letters, displays or prolight, in an infinite variety of shapes, lighted or not etc. The lighting can be done in different ways: classic, TGS or LED, with direct backlighting or with selective lighting, with monochrome light or polychrome dynamics, with halo effect etc. The signs can be made from rigid support (plexiglass, aluminum) or flexible (backlit film, polyplan backlit). The fastening is made to the wall, with high quality anchoring systems.
What are the advantages of using high exposure custom signs Denver businesses recommend for promoting your new café?
High exposure: advertising of this kind is something hard to ignore! A sign on the café’s building, or on the street can be seen by a large number of people. This means that your business will definitely have a better chance of getting its message across. Moreover, signage allows a brand to reach a greater variety of customers, because it targets the general population.
It works 24/7: any type of advertising signage will be there 24/7. It’s not like a TV commercial that only appears a few times a day, for a limited period. Yes, the message may be short, but if potential customers are regularly reminded about your cafe, the chances of conversion will increase.
Advertising of this kind is constantly evolving: advertising agencies work closely with their clients to correlate custom signs with digital, social media and interactive strategies, in order to increase consumer engagement.