Digital signs can be a very effective tool for attracting new customers or retaining already-existing ones, while also providing enough information to raise and improve brand awareness in a short period of time. Therefore, they most certainly are a good investment for your business, regardless of its type or size.
Here are 3 useful tips for maximizing your digital signs’ efficiency:
- An acclaimed digital signage Denver company suggests that you use them to deliver information about upcoming events, several program or training schedules, reminders, any news regarding changes in policies, or any other such relevant data for your customers to benefit from. In order to make sure you get people’s attention, you should mix such information with entertainment elements, traffic and weather updates, and so on.
- Keep the text on your digital signage simple and easy to read. You should never use more than 2 fonts in just one design and, at the same time, you should do not overuse elements such as italics. “Sans serif” fonts are recommended for short texts.
- Use colors to create eye-catching contrasts for your customers to see from a distance. Human eyes are most attracted to green, and red can be placed on a second place, whereas blue is less powerful in terms of grabbing attention.
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